When a building gets finished, someone gets a sweatshirt: the Rebase 17 story

When a building gets finished, someone gets a sweatshirt: the Rebase 17 story

Some orders are logistics. Some are collaboration. Some are celebration.

This one was celebration.

Rand & Tuulberg and Vallikraavi Kinnisvara completed Rebase 17, the third building in Siili Quarter, Tartu. When a building is finished, the people who built it deserve more than a handshake. They deserve something they actually want to wear.

We were commissioned to make black heavyweight sweatshirts with an orange fox logo for everyone connected to the project.

Rebase 17 sweatshirts with orange fox logo on black fabric

Rebase 17: a name translated into fabric

Siili Quarter is in Tartu, and Rebase 17 is one of its buildings. “Rebase” means fox, and that became the visual code.

An orange fox silhouette on black fabric. Not a standard company logo placement, but a symbolic mark linking place name, project identity, and team memory in one design.

The question was never “which logo do we place?” The real question was how to make project completion wearable and memorable for the people who did the work.

Close-up of orange fox print on Rebase 17 sweatshirt

Tee Jays Heavy Sweat: why this base

A project sweatshirt has to survive real use. If it ends up in a closet forever, the whole idea failed.

We chose Tee Jays Heavy Sweatshirt (model 5429):

300 g/m2 three-yarn fabric. Heavy but not stiff, with smooth outer surface and brushed inner comfort.

70% organic ring-spun combed cotton, 30% recycled polyester. Softness plus shape retention.

Elastane in cuffs, neck, and waistband. Better recovery and longer clean fit.

Double dyed black. Deeper, more stable color.

Washable at 60 C. Practical for demanding work environments.

This is where material knowledge matters. We select blanks based on real performance, not brochure claims.

Rebase 17 sweatshirt in real wearing context

Celebration, not marketing

These sweatshirts were not built as promo stock. They were built as project markers.

Daily polos are workwear. Reflectors are practical giveaways. But a custom sweatshirt made for one completed project and one specific team is a keepsake.

And keepsakes should be high quality, because they carry a milestone people do not want to forget.

In Estonia this is still underused. Projects close, hands are shaken, cake is served, and nothing tangible remains. A sweatshirt you still wear two years later does what cake cannot do.

Three orders, one partner

This was our first collaboration with Rand & Tuulberg. It became a long-term partnership.

First: Rebase 17 heavy sweatshirts.

Second, autumn 2025: Pima Cotton polos with custom size workflow and named packaging.

Third, before Christmas 2025: 300 company-logo reflectors for staff and partners, packed with custom reflector bags and a holiday detail.

Three needs, three product types, one constant standard.

If your company is marking a major milestone, we can help turn that moment into something people actually wear.

Rebase 17 project sweatshirt package ready for distribution

Client feedback

“We wanted something special for Rand & Tuulberg that would unite us as one team and also communicate our brand values. Choosing Blacksunset for sweatshirt design and production was definitely the right decision. The whole process, from idea to final product, was smooth and professional. The sweatshirts are high quality, stylish, and truly stand out.”

Reigo Amor, Site Manager, Rand & Tuulberg


References and links:

Mariliis Tehno
Artikli autor