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HomeI talk a lot about shirts. But Blacksunset’s most practical product isn’t a shirt. It’s a 195x30mm reflective strip with a metal carabiner that you can click anywhere and it does three things at once.
Three functions in one
Reflector.Gray reflective surface that complies with the EN ISO 20471:2013 standard – the same standard used to evaluate the visibility of work clothes. In dark traffic, it gives drivers extra time to spot you. I say “adds visibility” not “replaces a traffic light” because being honest is important even in the small things.
Keychain.The metal carabiner snaps quickly to the keys and the strap is wide enough that you can find it even with thick winter gloves. It’s not that plastic button that breaks after three months. It will last.
Zipper extension.And this is where it gets interesting.
A travel trick I use myself
I travel a lot. On foot, in cities, 10-15 kilometers a day, backpack on, camera in hand. And I know what it’s like to be in a crowded place – Rome’s Termini station, Barcelona’s Ramblas, Prague’s Old Town – wondering if my bag is locked.
A reflective key holder elegantly solves this problem. You pull the two zippers of the backpack together and click the carabiner through both zippers. Now your bag is locked – not with a zipper, but with a physical barrier, which means that no one can open it with one movement.
This is not a spectacular security measure. It’s small, fast and efficient. And your message hangs there at the same time so you don’t lose your identity for security.
I have used it in Prague, Malaga, Valencia, Rome, Venice. Every time the same story: the carabiner through the lock, the bag is closed, and I walk calmly. It’s one of those things you don’t know you need until you try it.
56 messages or yours
We have two options.
The first:ready-made reflective keychain with a message, €10.You choose from 56 messages – Amazing, Be Happy, Brave Soul, Chase Dreams, Focus, Fuck Off, Fuck Yes, Get Home Safe, Hopeful, Keep Going, Love Yourself, Make Magic, You Matter and many more. Each message is from one side.
Second:reflective keychain with your own message, €12.You say what comes next. Your own sentence, your own word, your own meaning. It’s a personal product that you can’t get anywhere else.
In both cases, the execution is the same: gray reflective surface, metal carabiner, durable strap.
Why 56 messages
Because I wanted each person to find their own. Not that you choose “closest” – but that you read the list and one message stops you.
‘Keep Going’ is for someone who is in the middle of a difficult period. “Fuck Off” is for someone who needs a laugh. Get Home Safe is for the person you love who is walking in the dark. “Believe in Yourself” is in Estonian, because sometimes the mother tongue is stronger.
This list is not random. I have chosen each message consciously, and I consider the top of the list to be both soft and sharp, serious and funny. Because the Blacksunset catalog is the same and the accessories should reflect that.
The best gift under €15
I have talked about the gift corner many times on the blog. “And So?” is universal, “Seems Like a True Story” is for the dramatic friend, “Heart Stripe” is for the graphic lover.
But a reflective keychain is a gift you can giveto everyone. To a colleague. To a friend. To a family member. For a running friend. For a child walking to school. To the person you last saw two months ago, but who you want to tell that you’re thinking about them.
10 € ready with a message. €12 with personal. Either way, it’s a gift that fits in an envelope, that’s practical, that’s beautiful, and that says something. This is a rare combination.
And if you’re that person who doesn’t know what to give as a gift – check out the list. Out of 56 messages, you will find one that is exactly what you want to say. And if you can’t find it – write it yourself.
Where he hangs
Jacket with zipper. Backpack lock. A bunch of keys in your pocket. In the sports pocket of the school. A child’s jacket. On a dog leash. On the handle of the suitcase.
And on the trip between two zippers, where it keeps your bag closed and your message visible.
It was given (the guy who makes these shirts — and sometimes smaller things too) Blacksunset.ee
References and links:
- Reflective keychain with a message (56 messages) – on the product page
- Reflective keychain with your own message – on the product page
- All accessories
- KAWE Christmas Reflectors – Blog Post
- HEVO Tehnika reflectors – blog post
- Rand & Tuulberg reflectors – blog post
- All Blacksunset t-shirts
- What is Blacksunset really trying to say? – blog post
