Maybe you’ve looked at our shirts and wondered what universe these people live in. One line is too strange. Another is too serious. And you could have come up with a much better version of the third ages ago.
Excellent. Your moment has arrived.
We’ve added a T-shirt and a tote bag you can put your own words on. Now you can write the line we clearly weren’t clever enough to think of. We’re not offended. We’ve actually made you a place to type your better idea.
We can’t think of the right line for everyone
Our designs come from our thoughts, observations and sense of humour. But there might be an entirely different programme running in your head. Different jokes, different people, different phrases that found their way in and never quite left.
Perhaps you say something so often that your friends could finish it for you. Perhaps you share a joke that means absolutely nothing to the rest of humanity. Or perhaps you’re simply tired of finding a shirt that’s almost right, apart from one word. Not a typo. Just the wrong word for you.
A bigger catalogue is unlikely to fix that last problem as neatly as letting you write it yourself. You don’t have to settle for our version of a thought you’ve already put much more precisely in your own head.
And your line doesn’t have to make the whole street laugh. If it makes you smile or brings one particular person to mind, it already has a decent reason to end up on a shirt. Everyone else is welcome to keep guessing.

You get a say in the fonts, too
Of course, creative freedom doesn’t end with you typing the words and us deciding everything else. On the product page, you can choose from four lettering styles: Simple, Clean, Strong and Tall. The same sentence can take on quite a different character as you switch between them.
“MA TEAN PAREMINI.” means “I KNOW BETTER.” In bold lettering, it already sounds fairly convinced. You’re welcome to improve it, of course. Arguing with you would be a little odd at this point in the story.
Choose a print colour, align your text to the left, centre or right, and press Enter wherever you’d like to start a new line. The design appears directly on the product image, so you can see how your words look on the front of the shirt or bag. The preview helps you judge the layout; the colour and print on the finished product may vary slightly.
Your text is displayed in capitals. There’s room for up to 80 characters, with up to five lines on the shirt and four on the bag. If your thought needs an entire chapter, it’s time to do a little editing. We know. That part can be harder than coming up with the idea.
For the shirt, you can also choose the cut, size, black or white fabric, and fabric type. The product page shows whether your selected combination is available. You can take your time trying out the design before deciding which version you’d like to wear.
Not every thought belongs on your chest
Some phrases feel more at home on a bag. Take “OMA ASJAD.”, which means “MY OWN STUFF.” A reasonably accurate description of what a bag might contain. Depending on the day, it could also serve as a small reminder to passers-by to mind their own.
On the tote bag, you can choose the lettering style, colour, line breaks and alignment in the same way. Your favourite phrase can come along even on days when your shirt has nothing to say.

One practical note about the bag: at the time of publication, we still haven’t managed to order any into stock. We got the designer built. Now we should probably order the bags, too. In the meantime, you can try out your text and layout; the product page’s current availability will tell you when ordering is possible.
Your own message can also be the start of a good gift. A nickname, a familiar phrase, or a joke whose backstory only the two of you know. The lovely bit is when the recipient understands straight away why you chose those words. No lengthy instruction manual required in the parcel.
So if our words come from a universe that has very little to do with yours, you can now put that small shortcoming right yourself. Write your line, try a look that suits it, and see what happens.
Our ego will survive. And we can still manage to print a shirt.
Anti
(the guy who makes these shirts)
Blacksunset.ee


